How much keyword laden links matter is anyone’s guess. But I have noticed a lot of sites which give the HTML code to visitors who want to exchange links do include keywords in the actual linking area. You should do something like this to on your links page. Say something like “if you want to link to this site, please use the following code”.

In the above section of the article you have learned what areas Google uses and looks at when looking for a relevant site. But what method does Google use to determine which site is better, the answer is the Pagerank™ system.

Pagerank™ is as the name suggests a ranking system of pages. It works on the basis that if a website ABC.COM has been linked from a website XYZ.COM, abc.com must have some good content and therefore Google will count the link from XYZ.COM as a vote for ABC.COM. You can check your link popularity on Google by downloading the Google toolbar from http://toolbar.google.com

The Pagerank™ scale goes from 1 to 10 on the Google toolbar and from 1 to 7 beside listings on the Google toolbar. A less important site is of course a site with a PR of 1 and a very very important site is a site with a PR of 7 or 10, in the directory or toolbar respectively.

The more links or votes a site has the more important it must be and therefore the higher it will rank for search words which it is relevant to, right?, WRONG!.

Google does not simply count the number of incoming links a page has, if that was the case every webmaster from Iceland to Vietnam would try and exchange links to every tom, Dick and harry website that would let them. In Googles own words.