Google is by a country mile the most popular search engine in the world. It’s popular because it seems to rank pages so accurately and quickly time and time again. The secret to its success is its top secret Page Rank Algorithm.

Google developed its page ranking system in an effort to increase the quality of search results and has left all of its competitors for dead. As a result search engine optimization (SEO) gurus are always looking to find new ways to increase their Google rankings.

As we all know, a website is a pretty nifty thing to have for a myriad of different reasons. But the truth is that it’s worth is derived from the people that surf it, and if no one is surfing it, then it becomes useless. So who’s the biggest website referrer? The answer is Google in almost every case.

The Google Page Rank Algorithm is based on links and how many links you have to your pages. Its a democratic and idealistic view of the web and seems to work perfectly well. The problem has been that webmasters everywhere have got Google tunnel vision. I have spoken to many webmasters that spend their days seeking out links not knowing that the key to increasing your rankings is quality content. The goal of this document is to help you see that there is more to high ranking than getting links.